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Girl Scouts to Start Online Cookie Sales

Written by: Communicator StaffDecember 12, 2014

Megan Mantica

FORT WAYNE, Ind.—Girl Scouts of the United States of America announced the addition of online cookie sales on Dec. 1, local Girl Scout members said they are excited for the digital shift but concerned for the potential loss of essential skills.

Silvia Grote, past troop leader in Illinois, said there are five essential skills that are learned through the sale of cookies. These skills are goal setting, decision-making, money management, people skills and business ethics. The Girl Scouts of the United States of America’s website claims these five skills are essential to leadership, success and life.

Grote said she was excited to hear about the addition of digital sales. However, she said the loss of face-to-face communication would negatively affect the “people skills” part of the Girl Scouts five essential skills.

Grote said the traditional sales approach teaches the scouts great communication skills. She said with the addition of online sales, girls would lose the ability to communicate properly and become less comfortable communicating with people they do not know.

“I thought it was a great thing to do just in general, with society changing, that’s the way this generation is working. Everything is digital,” Grote said. “But, you’re taking away kids having to have a conversation with an adult. That takes away a major component.”

This online concept is called Digital Cookie. Girl Scouts of the United States of America’s website said Digital Cookie works just like traditional door-to-door selling. The difference is the scouts take your order digitally, instead of face-to-face. Additionally, this process allows the use of credit cards on purchases.

Kayla Brinley, a brownie in troop 00384, 7, said she is excited to have the opportunity to use the Digital Cookie, but that she doubts she will use it. “I would rather go door-to-door because it is easier just to ask people if they would like cookies,” Brinley said.

Brinley said she gets nervous talking to her potential customers, but it is important to build relationships with them. “It’s learning how to make new friends and it’s learning how to meet new people,” Brinley said.

Girl Scouts of the United States of America’s website said the five essential skills will be present in online sales. Additional lessons about online marketing and application use are also taught through the use of Digital Cookie.

Grote said Digital Cookie could have the potential to teach the girls important skills about digital communication and electronic messages.

Digital Cookie sales, according to girlscouts.org, are expected to begin Dec. 12. Traditional door-to-door cookie sales, according to Brinley, begin Jan. 17.