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The Communicator NEWS & POLITICS

Lyft Drives into Fort Wayne

Written by: Bernadette BeckerMarch 01, 2017

Lyft, a transportation network comparable to Uber, expanded to Fort Wayne on Jan. 26.

Launching in 100 U.S. cities this year is the goal of Lyft, Mary Caroline Pruitt, Lyft communications specialist said in an email.

One difference between Lyft and Uber is the experience, Pruitt said.

“Studies have shown that eight  out of 10 drivers who drive for both Lyft and Uber prefer Lyft,” Pruitt said.

In August 2016 Forbes magazine online  reported passengers consistently react on social media more positively after using Lyft than Uber.

More recently Lyft has had a boost in business because of a controversy surrounding Uber and President Donald J. Trump’s recent travel ban. Uber drivers reportedly crossed taxi strike lines at JFK airport in New York, according to the Washington Post. The taxi drivers were on strike in opposition to the ban.

Backlash to Uber’s actions spurred the Twitter handle #DeleteUber nd helped bump Lyft app downloads above Uber app downloads for the first time ever, according to The Drive. In response to the immigration ban, Lyft has also pledged $1 million to the American Civil Liberties Union.

Lyft is not without its own controversy though. During the Superbowl, Lyft passengers were upset by the spike in prices for their post-game rides around the country, some as high as 550 percent of their normal fares because of “surge pricing,” according to The Drive. Meanwhile, Uber had an exclusive deal with the Superbowl Host Committee to be the only transportation network company allowed near the stadium.

Lyft has also recently partnered with AAA, a motor club and travel organization, so that drivers with cars in the shop can get Lyft credits, which will serve as another new source of customers, according to CNBC.

In order to give an additional incentive to try Lyft, new passengers can use the code LYFTLOVE17 to get $5 off their first ride, Pruitt said.