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Small Business Spotlight: Beet Street Juicery

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Written by: Mikaela ConleyApril 01, 2015

“We believe you shouldn’t have to sacrifice health for convenience.”

Sounds too good to be true? Not for Sherina Collier, the founder and co-owner of Beet Street Juicery on Berry Street in downtown Fort Wayne.

The former IPFW graduate opened the Juicery four months ago and it has already become a huge hit in the downtown area.

After receiving a bachelor’s degree in Spanish with a minor in linguistics, her life took a drastic turn two years ago after her father died from cancer, but “His purpose gave me purpose,” Collier said, “I had no idea what to do with my life when he passed…but I saw the lack of help that people have with nutrition and it kick started my idea to start a juice bar.”

Collier saw that other larger cities had juice bars and decided that it was time for Fort Wayne to catch up. So Collier started offering cold- pressed, organic, and often locally grown juices to improve almost every aspect of a person’s health.

“It’s about supporting our health, to fuel our happiness…Our goal is to create an affordable ease of access to nutrient rich juices that support wellness,” said Collier.
People looking for something, quick, tasty, and nutritious, can get an 8 0z. Juice for $6 or a 16 oz. juice for $8.

“Juicing is expensive, but we’ve margined our prices where college students can afford it,” Collier said. A healthy juice or smoothie is the perfect alterative for a meal or snack when students are rushed, offering a wide variety of flavors.

Colliers favorite, Mr. & Mrs, Green Jeans, which is supposed to help with daily detox, bone building, and immunity, is a combination of spinach, kale, celery, carrot, and green apple.

Looking for skin rejuvenation and antioxidant? The Ozma juice is a combination of blueberry, strawberry, apple, spinach, cucumber, and matcha tea.

Not much of a juicer? Beet Street also offers Gluten free and organic breakfast bars, brownies, muffins, cookies, tea, chai, coffee and smoothies.

Large quantities of juice are also offered for people who want to participate in cleanses, and sweeter flavored concoctions are offered for children.

Their B. Street Bottle Bill recycling program also highlights their organic motto. A credit can be charged to your next purchase if you just bring back your rinsed out glass bottle from your previous purchase.

Looking for a place for your small group or organization to meet? The donation based Satori room, offers classes such as Zumba from professionals or just a quiet space for anyone to hang out or meditate.

There is no charge for using the room, but donations are asked to help keep the room clean and comfortable.


“This is not about making money or trying to get rich, it about helping people for people of all walks of life to walk in and feel comfortable,” Collier said. And that is exactly what it is. The positive atmosphere is a perfect place for clubs and organizations to hold small meetings, or for students to just relax.

Beet Street is open Monday- Friday from 8 a.m. – 2 p.m. and 4 p.m. – 7p.m. along with Saturday from 9 a.m. – 7.p.m.

For more information visit www.beetstreetjuicery.com