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Sweets So Geek Celebrates 2 Years

Sweets So Geek opened in 2014.

Photo credit: The Communicator Archives

Sweets So Geek opened in 2014.
Written by: Mikaela ConleyOctober 26, 2016

IPFW alumnus Chad Seewald and his crew have been serving up desserts at Sweets So Geek for two years now, and it’s time to celebrate.

Sweets So Geek will be hosting a two year anniversary party 10 a.m.- 9 p.m. Oct. 29 at their location on Anthony Boulevard.

“It’s really just kind of a day where we get to kick back and enjoy all of our customers,” Seewald said. “It’s really more of an event for the people who have let us survive for two years.”

The event will feature a special menu of Seewald’s, his wife’s and his manager’s favorite treats, which may include sugar cream pie and and peach bourbon creme brulee.

A costume contest will be held in honor of Halloween at 2 p.m. Seewald will also test his customers’ knowledge of the store by hosting a Sweets So Geek trivia contest at 2:30 p.m.

At 3 p.m. 50 of the only 250 available tickets will go on sale, for Sweets So Geeks’ upcoming Hogwarts Yule Ball event, available only in the store.

Various discounts will also be offered throughout the day.

Throughout the two years the customer best seller has been their butter beer. He still gets calls almost weekly of people asking if they have it and customers coming in to get multiple cups, he said.

Seewald said his favorite event they have hosted was the very first Pi(e) Day event they held. The event was a fundraiser that went toward the medical bills of former Poptique Popcorn owner Lindsey Hively, who lost her battle to cancer just a few days after her appearance at that event.

Seewald said he has also appreciated the turnout they have had for the movie nights they host outside their shop during the summer. He enjoys seeing people come out and connect to neighbors they may have not met before.

“There’s been a lot of great memories,” he said.

Looking forward, Seewald is working on creating commercials to help with advertising.

Seewald also hopes to master his craft.

“We want to become the premier place to get a cake in Fort Wayne,” he said. “We do things that other places don’t really do that others aren’t willing to attempt or do.”

Among the many unique cakes he has made, Seewald crafted the cake for the Fort Wayne Children’s Zoo’s 50th anniversary party, which he said took 60 hours of work in the span of about three days. He has also done LEGO wedding cakes and ugly sweater cakes.

“You just never know what’s going to walk through that door,” he said. “The more inventive our customers are the more fun it is for us.”

Other than making custom desserts, Sweets So Geek does catering, birthday parties, space and event rental, event planning assistance, and is an outlet for local artists to showcase and sell their work, he said.

Seewald does not plan to open another storefront anytime soon.

“I’d rather make us the absolute first name in everything and then kind of go from there,” he said.

Seewald said he is already planning movie nights for next year, looking into new events and partnerships, new chocolates, ice creams, and more.

“There’s always a lot of things stirring in the back of my mind,” he said.